Fillback cuts ribbon for remodel, event

Fillback Auto’s Prairie du Chien location celebrated a grand re-opening on Aug. 18 with a bevy of attractions and a ribbon-cutting ceremony  in tandem with the Prairie du Chien Chamber of Commerce.

The re-opening ceremony was conducted at 4 p.m. 

Ryan Deegan, Sales Manager for Fillback Auto, stated the event commemorates the end of an extensive remodel, which extended the location’s sales floor and added services. 

The day’s festivities featured a brat and hot dog sale with an at-will donation for the 12th Craig Martin’s Legacy Youth Annual Duck Hunt, an event that has brought youth to nature and taught wilderness skills.

“It’s to try and support the outdoors,” Deegan said. “This happens to be for hunting reasons.”

Deegan had a hand in organizing the event, including the fundraiser and bringing in the stars of The Crush with Lee and Tiffany, a wilderness/outdoor lifestyle show that airs on the Outdoor Channel, for a meet-and-greet. Deegan was sure to credit Fillback’s team for the event, though, stating, “we get a lot of people in to organize things.”

The Wisconsin Waterfowl Association (WWA)had representatives at the event to man the brat and hot dog sale and hand out prizes and information during the event. Bruce Ross, Executive Director of the WWA, stated the event was a good way to spread the WWA’s message.

“We want to make sure our commitment to our natural resources is respected in Madison,” Ross said as he handed out brats, calendars and other merchandise. “Waterfowlers bring more to the harvest than they take from it.”

Ross noted the WWA aims to continue working with Wisconsin communities on habitat restoration, conservation projects and flood mitigation among many other services. In total, the WWA has protected/restored 20,000 acres of wetlands and installed nearly 2,800 nesting cavities in the state.

Fillback Auto purchased the Prairie du Chien location in 2019 and has provided services to the local community since the acquisition.