By Molly Moser
Brandon Adams swept the My People App-rentice: Des Moines competition, winning first place of 50 contestants and returning home with a cash prize and many valuable new relationships. Since The Press last interviewed Adams (see the Jan. 22 issue), he has accomplished all three tasks the competition posed.
During the first task, Adams urged readers to connect with a webpage for his invention, Arctic Stick. His pleas were successful, bringing him the most connections and earning him an interview on celebrity entrepreneur and competition host Tana Goertz’s radio show, “Hey Tana! Time.”
The second task required Adams to show his sales skills. By advertising Arctic Stick in 10 major papers like the New York Times and the Chicago Tribune, he was able to breeze past the other competitors.
The third task was about strategy. “It was a true apprentice task, figuring in expenses, breaking even, and making a profit on top of that,” said Adams. In this case, the profit benefitted Adams’ chosen charity, Endure Iowa.